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Meet Lucy!
Hi! I’m Lucy—the Founder and 'Chief Seed Toaster' of Lucy’s Seeds ‘n’ Things and a fan of all things yellow! At Lucy’s Seeds ‘n’ Things I offer nutritious savoury and sweet seed mixes, bites and crackers. I’m passionate about creating delicious, healthy snacks you can enjoy anytime!
When I’m not rustling up batches of seed mixes for events and festivals, you’ll find me on the yoga mat, running or cycling along Wellington’s waterfront, or Wellington trails. I also love traveling and immersing myself in the diverse foods, cultures, and experiences that different countries have to offer. Having lived and worked in Argentina for 3 years, I also speak pretty good Spanish!
And of course, you’ll often find me in the kitchen testing out new seed flavours and experimenting with recipes. I can’t wait to share these tasty, feel-good snacks and versatile meal enhancers with you! Here’s to making healthy eating exciting and delicious!
Where the idea sprouted...
My passion for food, healthy habits, and creativity has always kept me experimenting in the kitchen, looking for ways to make nutritious meals and snacks even more delicious. My journey into the world of seed blends began while I was working for an organisation promoting entrepreneurship through business courses across New Zealand. With a flair for entrepreneurship (thanks, Dad!) and a background in hospitality across both England and New Zealand, my mission was to create something that truly aligned with my passion for healthy eating and guilt-free snacking. I wanted to fuel my busy lifestyle with the right nutrients, while offering others an easy and new way to add excitement and flair to their meals and snacking options.
From small beginnings...
The idea truly took off at a Christmas gathering in December 2021. I’d taken along some of my homemade seed mixes, and a handful of friends raved about them so much, that feeling inspired, I decided to give Lucy’s Seeds ‘N’ Things a go!
I then launched in mid-2022 with a batch of seed mixes, promoting them on a local community Facebook page just before a trip back to the UK. With 18 orders confirmed, I hopped on my bike and delivered the mixes to 'seed enthusiasts' in the surrounding area. The feedback was fantastic, inspiring me to quickly dive into experimenting with new flavours!”
I’ve since expanded the product range, regularly appearing at markets such as the famous Wellington Harbourside Sunday Market, and annual Kapiti Food Fair and Newtown Festival, and I’m now branching out to health food stores and cafes.
One recent, exciting milestone was entering the FoodStuffs NZ Emerging Supplier Competition, and, to my delight, I was selected as a semi-finalist. Even though I didn’t make it to the final, the 8-week supporting program was invaluable. I learnt so much, and connected with a bunch of awesome, talented humans in the food and start up space.
Today, I’m proud to continue expanding Lucy’s Seeds ‘n’ Things, offering products that have even become a staple in some of my customer’s kitchens. I can’t wait to see what’s next for this little seed-powered journey!
Nutritious Snacking Solutions
Discover healthy, flavorful seed mixes designed for busy lifestyles without sacrificing taste or nutrition.
Who are they for?
My products are for everyone! Whether you’re health-conscious, a busy professional, a parent looking for nutritious snacks, or someone with specific dietary needs, Lucy’s Seeds ‘n’ Things has something for you. From savoury to sweet, my seed mixes and bites cater to a wide range of tastes, preferences and dietary requirements, making them the perfect addition to your snack routine or meal prep.
Why seeds?!
Seeds are one of nature’s powerhouses, packed with protein, healthy fats, and essential nutrients. I chose seeds because they are not only nutritious but also incredibly versatile, and let’s face it, now, more than ever, consumers are prioritising good health and the wider planet.
I wanted to create a product that people could feel good about eating—whether as a snack on its own, or as an addition to their favourite dishes. My unique seed mixes are fun, bold, and flavourful—making healthy eating not only easy but also exciting.
